AVONDALE, La – The Jefferson Parish Economic Development Commission (JEDCO) & the Jefferson Chamber of Commerce announce the addition of a special Prosper Jefferson seminar. Demming Bass, an official Google Trainer, Certified StoryBrand Guide and Copywriter, and award-winning brand strategist, will present a half-day marketing summit to help you grow your business online.
Throughout the morning, several sessions will be held on effective marketing messaging, identifying online customers, boosting online presence through Search Engine Optimization, and creating search-friendly websites to convert web visitors into customers.
The seminar will be held on Wednesday, Dec. 13, from 8 a.m. – noon at the JEDCO Conference Center, 701A Churchill Parkway, Avondale. This event is free and open to the public. It will be the final Prosper Jefferson seminar of 2017. Please register in advance at www.jedco.org/events.
Session One: Why customers buy – clarifying your message so customers will listen
When it comes to discussing their businesses, many people are so close to their products or services they do not know where to start. But with a clarified message, your website starts working for you, your team members are converted into a sales force, and your customers speak a viral message that spreads.
In this opening session, Demming Bass will share the seven universal elements of powerful stories businesses of all sizes can use to dramatically improve how they connect with customers and grow their businesses, inlcuding the real reason customers make purchases and how to simplify a brand message so people understand it.
There will also be information on how to create the most effective messaging for websites, brochures, and social media.
Session Two: Grow your business online
Learn how customers find your business online and how to promote your online presence with search engine optimization (SEO) and online advertising.
Attendees will be introduced to tools that will help them run their businesses online, including Google Analytics, G-Suite, Google Trends, and more. Attendees will learn how to create and verify a free Google My Business listing and use search engine marketing opportunities for your business
Session Three: Make your website work for you
Whether you’re launching a new business website (or want to make sure your old website is the best it can be and not losing customers for you), this session will help.
You’ll learn how to create a search-friendly site that’s useful for customers and supports your business goals. You’ll get access to great, free Google Tools to analyze and improve your current website and learn the 6 characteristics to a great website, including: Goals, Intuitiveness, Organization, Content and Usefulness, Functionality and Search-Friendliness.
Meet The Expert
Demming Bass has helped more than 8,000 businesses and hundreds of chambers become better marketers. Named Georgia Trend Magazine’s Top 100 Most Notable Georgians and the Atlanta Business Chronicle’sTop 40 Under 40 Most Influential Leaders, Demming is an accomplished and results-oriented business and nonprofit leader, and entrepreneur nationally recognized for his extensive branding and marketing communications, strategic planning, public policy, management, leadership development and business development successes.
He is the Founder and CEO of two marketing firms – New Marketing Makeover and Chamber Marketing Makeover – where he helps organizations nationwide clarify their messages so their marketing works better and their brands engage – leading to more revenues, customers and influence.
His career includes 20+ years of management experience in both for-profit and non-profit sectors, where he served as the Southeast U.S. Regional Development Director for Constant Contact – one of the nation’s top SaaS (Software As A Service) companies – and as a senior executive at four of the nation’s top chambers of commerce (Cary and Raleigh in the Research Triangle of NC, and Gwinnett and Cobb Counties in Metro Atlanta, GA).
The Jefferson Parish Economic Development Commission (JEDCO) is the economic development organization for the parish with the main objective of attracting, growing, and creating new business in the area. JEDCO’s mission is to proactively influence the economy through the retention and creation of quality jobs, entrepreneurship, and investment in Jefferson Parish. Located in the growing Churchill Technology & Business Park, JEDCO is home to a business incubator for early-stage ventures and it also operates a state-of-the-art Conference Center. For more information, visit www.jedco.org and follow us on Facebook, Twitter, Vimeo, and LinkedIn.
About the Jefferson Chamber
The Jefferson Chamber is the leading voice for Jefferson Parish’s business community. As a non-profit, membership-driven organization, the Chamber is an effective advocate for small and large businesses at the local, state, and federal levels. The Chamber’s mission is to work for the advancement of the business community; to enhance the economic, civic and cultural environment; and to improve the quality of life in Jefferson Parish. The Jefferson Chamber is Four-Star Accredited by the U.S. Chamber of Commerce and was award the 2013 and 2015 Chamber of the Year Award by the Louisiana Association of Chamber of Commerce Executives in the Large Chamber Category.