(JEFFERSON PARISH, La) — E-commerce is revolutionizing the retail industry as more and more consumers choose to spend their dollars online. As the retail industry becomes more competitive, it is important to develop a strategic plan to target consumers and make sales. That may include creating an online store and updating your digital content. If you are an online retailer or if you are considering creating an online store, this seminar is for you.
As part of the Prosper Jefferson seminar series, JEDCO and the Jefferson Chamber of Commerce teamed up to bring you an Online Sales seminar. We’ve invited three experts to cover a wide variety of topics under the e-commerce umbrella, so you’ll feel comfortable navigating the digital landscape. At this seminar you will learn:
- Branding for Google & Online
- How to create an online store
- Registering domain names, trademarks, and more
- Using Amazon and Shopify to sell your products
- The online sales market today
- Technology considerations when planning an e-commerce site
- The effective path to ensure your store becomes profitable
Join us Wednesday, August 28, from 8:30 am to 10:30 am at Entergy (4809 Jefferson Highway, Jefferson, LA 70121). It is $5 to attend, which covers a hot breakfast. Online registration is encouraged. This event is open to the public. Register here.
Jennifer John, Founder & CEO
Pang Wangle and Fresh Media
Jennifer John is a filmmaker and entrepreneur who is passionate about outdoor adventure and committed to sustainable design. In 2017, Jennifer founded Pang Wangle, an e-commerce brand that offers versatile, stylish, bug repellent apparel. Through strong visual content, collaborations with social media influencers and targeted advertising, Pang Wangle is growing and steadily adding new inventory. Pang Wangle competed in the 2018 JEDCO Challenge, a pitch competition for local startup companies.
Before Pang Wangle, Jennifer founded Fresh Media, an award-winning video production company that uses visual storytelling to promote brand messages. She also produced and directed two feature films – Reconstructing Creole won Best Documentary Feature at the Los Angeles DVFilm Festival in 2007. All Over But to Cry won an Emmy. It airs in the UK on PBS America after spending three years on The Documentary Channel.
Jennifer was an Adjunct Professor of Visual Communication at Tulane University. She also taught Political Communication at Tulane, and Feature Writing and Communication Writing at Loyola University. Jennifer was a television reporter and news anchor from 1995-2003.
Shawn Kelly, Sales Manager
Shawn has been in Sales and Sales Management for 19 years. After a 17-year award-winning sales and sales leadership career with AT&T, where he led inside and outside sales teams in Louisiana and relocated to Georgia, Shawn happily accepted a position to return to his native town and lead the sales team for Search Influence, a digital marketing agency located in the CBD.
Search Influence’s mission is to help customers successfully market online by developing tools, technology, and the experts who support them. They work with hundreds of customers nationwide including well-regarded brands & institutions nationally as well as in our home town of New Orleans, including New Orleans Tourism & Audubon Nature Institute.
Search Influence was founded in New Orleans in 2006 by Will and Angie Scott. They now have a dedicated team of 40 in-house employees and dozens of contractors. Our staff specializes in content marketing, online advertising, technical SEO, maps and local SEO, social media marketing and advertising, and online PR. Many of their team members have qualified for certification in Google AdWords, Bing Ads, and Google Analytics.
Michael C. Wedge, Founder & CEO
Prytania Cloud Solutions
Michael’s 37-year career in the Information Technology industry has provided him with the opportunity to work on both the vendor and customer sides of business. He has been involved in major improvement and financial turn-around initiatives focused on reducing back office costs by leveraging technology, process improvement, and outsourcing. Michael founded Prytania Cloud Solutions to provide IT Services for small business owners to ensure they get the most from their technology investments. The company provides VoIP, Managed Services, Cyber Security Services, and Cloud solutions that provide a high degree of value for the required investment.
Cherish van Mullem
Cherish joined LaPorte in 2018, where she provides tax compliance and planning services to a variety of clients, with a focus on estate tax planning and serving nonprofits.
Cherish began her professional career in 1999 representing the Internal Revenue Service before the US Tax Court on procedural and tax controversy issues and contributing to the drafting of regulations dealing with tax collection issues. She next joined Phelps Dunbar LLP, where she negotiated settlements and abatement of tax obligations at the federal, state, and local levels for taxpayers. Cherish’s legal practice also consisted of counseling and representing clients on trust and estate planning and administration (successions); federal, state, and international taxation; and entity governance issues.